Building a Loyal Audience📱

Today I’m going to to explain the importance of building a loyal community around your content.

Some influencers/content creators have HUGE followings but fail to get sponsors or convert their audience into customers, while others with smaller audiences are rolling around in cash. So let’s discuss the reason why this happens and how to be on the right side of the coin.

The hardest part is making sure you provide valuable content to your audience.

I’ve created a checklist to make sure you are posting valuable content that works for all forms of content whether it is: written, short form video, long form video, etc.

Check out the content value checklist I made here:

Lets Dive In:

Understand Your Audience

Identify Your Niche: What specific topics you will be posting about?

Research Your Audience: Ask your audience what kind of content they want to see, this will help you create content that resonates with them.

Create Valuable and Consistent Content

Valuable Content: This can either be value in the form of education or entertainment, sometimes both.

Stay Consistent: Social media algorithms reward consistency, so pick a schedule that works for you and stick to it, remember, quality over quantity.

Encourage Engagement

Ask Questions to Your Audience: This will increase conversations between yourself and your audience and even discussions between your followers.

Respond to Comments / Messages: This is the most direct way to increase engagement and loyalty within your audience, super easy too!

Offer Incentives for Engagement

Host a Giveaway: This can be done on your own or in collaboration with a brand, which means you will be rewarding your most engaged audience members with free products.

Recognition: Follow back and talk to those who engage with you.

Host Events

Online Events: You could host an online meeting between other creators in your space, a live Q&A with your audience, or maybe even a gaming tournament, whatever floats your boat.

IRL Events: This is important if you want to build a strong personal brand. Whatever niche you are in you could most likely host some kind of event in a major city that brings your audience or similar audiences together, although this will definitely cost more than the online alterative…

Listen and Adapt

Audience Feedback Loops: Ask your audience for feedback and adapt to what they are suggesting, also known as “constructive criticism.”

Stay Informed: If your information is outdated it will almost always be lacking in value; stay up-to-date on the trends within your niche to provide the most relevant content possible, therefore increasing it’s value.

Conclusion

If you got this far and took a look at the free checklist I provided, great, now you have all the information you need to build loyalty and community around your content which will benefit you massively in the long run.

Good luck in the week ahead!

-Noah