Optimizing your content for mobile is one of the best ways to increase your audience retention, let me show you a few ways to optimize for mobile to increase video quality, views, and engagement.

Note: “audience retention” refers to the average amount of time a viewer watches your content for.

Higher audience retention = higher chance at the content going viral.

Now, let’s get into how to optimize your filming using a mobile device.

When Filming on Mobile 🎥

• Make sure to use the 4k 24FPS setting (if possible)

• When exporting a video file from an editing software make sure to export at the highest quality possible (social media ruins video quality)

• Use a phone stabilizer to make sure your filming is smooth and controlled

Here is a YouTube video that shows you step by step how to set up your iPhone video recording settings for the best results possible:

https://www.youtube.com/watch?v=2TSbMqcSETs

When Editing on Mobile 📝

Editing on mobile will depend heavily on your niche; for example, the type of editing that works in the technology niche will most likely not do as well for the fashion niche.

That being said, here are a few editing tricks that can be used in any niche:

• Cut out “filler words” (um’s & ah’s) this will make you sound more confident and knowledgeable

• Avoid or edit bad lighting because social media algorithms will reward it and your audience will love it. Be sure to use front and back lighting to get the best effect

• Follow the editing trends of other successful creators in your niche

Links To Help You Out 🔗

Free Email Template To Get More Brand Deals

Free Content Value Checklist

Best of luck in the week ahead!

-Noah