You’ve most likely heard about the potential “TikTok Ban” in the US.

For those who have not, essentially TikTok has to sell to an American company/organization if they do not want to be banned by the US government.

So let's go over what this means for content creators, and how to take advantage of this opportunity if a ban does occur.

Full reference article.

Advantages of a US TikTok Ban 👍

If a TikTok ban in the US occurs, that means we will see a HUGE shift in attention to other platforms.

TikTok has over 150 million users in the US meaning that the majority of those users would migrate to other short-form video platforms such as Instagram Reels and YouTube Shorts.

This would mean videos on platforms other than TikTok would get more exposure because of the shift in attention if a ban were to happen.

Disadvantages of a US TikTok Ban 👎

For creators who are not posting on multiple platforms, a US TikTok ban could be devastating.

Most companies are looking to promote their products through creators with a majority US audience, this change would mean that those advertising dollars would go to platforms with more US users ruling TikTok out as a viable advertising option for companies targeting American buyers, meaning that TikTok creators would inevitably make less money.

Advice:

I would recommend growing an audience on multiple platforms, as having all of your eggs in one basket adds unnecessary risk as a creator.

Start posting on both IG Reels and YT Shorts to take advantage of a shift in attention, even if this ban does not happen.

Key Takeaways 📝

Myself and the team at Expand Creators are completely okay with a shift of attention to a different platform because historically that is what happens in the realm of social media.

The key is to capitalize on the shift of attention and not get burned by it.

Have a great rest of your weekend!

-Noah